Understanding the core concepts behind OCF opens up a world of creative possibilities and IS essential for developing a studio based PORTFOLIO. The amazing thing is that you do not need a lot of expensive gear to achieve great results.
I am a firm BELIEVER that creativity, preparation, and and execution WILL ALways TRUMP the latest and greatest EQUIPMENT.
This. workshop. is. not. about. gear.
It is about how we can USE a studio eNVIRONMENT to execute an editorial vision. It is about learning how to conceptualize a cohesive FASHION story. It is about developing the TEAM BUILDING skills needed to create on the fly. It is about learning how to light so that you can create ART.
In the end, It doesn't matter what you are using. but. This workshop SPECIFICALLY will utilize SPEED-LIGHTS because they are portable, CONVENIENT, and a great place to start learning off camera flash methods.
Believe it or not, (camera excluded) the money spent on producing thE image BELOW was less than the cost to attend this workshop:
Speed-lights + trigger: $130 REFLECTOR: $20 Background - jersey knit fabric: $7 Clamps: $20 Softbox (2): $60 Knowing how to use it all: Priceless
MODEL SERVING IT: ESSENTIAL
STEP 2: LEARN ABOUT SET design and Editorial storytelling
WHAT IS COLOR THEORY?
CAN YOU USE COLORS TO communicate emotion?
WHAT MATERIALS CAN I USE TO BUILD A BACKDROP/SET?
WHAT CAN I FIX WITH POST PRODUCTION?
WHAT IS THE IMPORTANCE OF COMMUNIcation within a team?
HOW DO I BUILD A FASHION OR BEAUTY STORY?
WHAT ARE THE STEPS TO GETTING PUBLISHED?
These ARE THE QUESTIONS I HOPE TO SHED LIGHT ON.
We will talk about the importance of cohesiveness and practice by creating a single beauty story on DAy 2. This means all 6-7 make up artists and 6-7 photographers will need to work together to create 6 cohesive looks to photograph. One of OUR main goals is for professional creatives who are in orlando to meet and start building together. This is beyond networking.
STEP 3: RETOUCH IT
IF YOU DON't know high end retouching, send it out to a professional. If you want to learn ABOUT some of the techniques I use, take this workshop. Either way... retouching adds an element that turns a good photo into a stellar one. And a stellar one in to a work of art.
We're goING TO retouch together.
Half of the second day is deDicated to retouching. I will take you through my workflow and you will have the chance to follow along and ask questions.
Many photographers avoid incorporating OCF into their workflow because of the steep learning curve. This workshop is designed to turn this daunting task into something you will enjoy. I promise that you will walk away from this EXPERIENCE with the knowledge and newfound inspiration to begin creating high quality editorial imagery of your own.
We will cover:
1. The gear you need and how to configure your camera and speed-lights for OCF.
2. How to network with others in the industry to cultivate inspiration and design editorials.
3. Core concepts you need to understand in order to master OCF such as the inverse square law and balancing ambient light with flash.
4. Lighting setups common in editorial and fashion photography.
5. How to effectively work with gels.
6. How to setup off camera flash for macro beauty work.
7. Posing basics and model direction.
8. how to create a painted canvas backdrop.
9. Retouching techniques for editorial photography.
8. A bunch of other stuff plus any questions you have about this exciting field.